Today's world is fast. How we live, how we work, how we play and consume time is fast, and it is busy.
But thanks to KitKat no matter how fast the world around us might be, we can always make time to stop, and take a break every now and again.
The campaign captures an individual’s moment, managing to take a break even within the speeding timeline of everyday occurrences.
Different situations, varied walks of life, a diverse pool of people within the deceptively simple executions, mean the audience connects with both the individual, the story and the moment.