ABOUT

High inside OMA's Galleria building in Seoul is SAMSUNG INFINITY

This is the ultimate SAMSUNG experience and at its heart is the INFINITY Tower.

As JHP CEO Steve Collis says…

‘We designed it... but emotionally we are still coming to terms with what we have created.’

One customer said it was like something out of the science fiction series DEVS…

'I recall going in but then walking immediately out again only to look at my watch and find that two hours had passed. I felt elated, entranced and in something of a state of ecstasy, but I could remember nothing'

Another said that everything had changed and she would never look at the world in the same way again.

'You think it will eventually stop but it goes on and on, who knows how far or where or even when...

‘How does it work?’

The short answer is that we don’t know. We do however Know what it does.

‘First you allow the Tower access to the entire contents of your phone.

Then as you enter you are scanned and gently asked some questions. Sounds and images are generated in response to each answer until…

Music starts to play that you have never heard before but is so familiar, visions appear precious memories triggered, futures suggested, your hands and skin feel textures and shapes. Some leave laughing, some in tears.

Every experience is different.


SAMSUNG (ABOUT)

SAMSUNG is a South Korean company that is one of the world’s largest producers of electronic devices. Samsung specialises in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. It has become one of the most-recognisable names in technology and produces about a fifth of South Korea’s total exports.