ABOUT

For centuries, the way a table is laid in Russia has been considered to be as important if not more so than the food that is served. The ceremony, company and perhaps most importantly the quality of Tableware are considered fundamental to the dining experience. Dom Farfora (the house of porcelain) has been supplying Muscovaites with the finest Tableware, cutlery, linen and seasonal decorations for time immemorial.

Having designed their successful Brand home on Leninskiy Prospekt JHP were asked to design the new Flagship outlet in the centre of Moscow adjacent the Bolshoy and next door to the legendary Vogue Café.

Dom Farfora Tableware is not for the faint hearted with each collection needing an opportunity to ‘express itself.’ The environment was therefore conceived as a sequence of dining carriages on some great train, each with its own unique and vibrant architecture for the collection it houses.

As customers move from room to room the Dom Farfora brand story is gently revealed giving customers the opportunity to explore Giftware, Premium collections and everyday products. Journey’s end includes a luxury VIP room with a cocktail bar for tasting events with associated brands.

JHP’s alternative perspective on one of Russia’s greatest cultural traditions has been very well received by local customers and visiting tourists and the store has become the go-to Fine China store in Moscow.