ABOUT

Whilst working for Once Upon A Time, Universal pictures approached us to pitch some app ideas to promote the upcoming release of Mariah Carey’s “All I Want For Christmas Is You”. The plot of the film revolves around a young Mariah dog-sitting her uncle’s mischievous dog Jack in order to prove that she’s responsible enough to have a dog of her own.
I proposed the Idea of a “dogmas tree”, where users could submit pictures of their own dogs to be featured as baubles on an interactive Christmas tree. Users could share their baubles on social media and have their friends vote for them in order to win prizes such as DVDs and BLU-RAYs of the film or even a personalised Christmas message from Mariah Carey herself.