ABOUT

Stop Before You Start
In 2014 GSL Promotus and the Health Promotion Agency launched the Stop Before You Start campaign. The aim of the campaign was to target 17 – 24 year old youths at risk of taking up smoking. The campaign launched with a series of television commercials, radio commercials, outdoor activity and a competition. The campaign extended further in 2015 with NRL Auckland Nines and Wellington Sevens activity and a series of Valentines Day videos and outdoor activation material and target material placed in Universities.

'5 months after the campaign launched, 85% of the target audience was aware of the campaign.’
'91% of our target audience agreed that the message was clear and encouraged people not to smoke.'
“508,224 YouTube views since June 2104"