ABOUT

.RHEUMATIC FEVER
Sore throats can lead to Rheumatic Fever, can lead to heart disease.

TARGET AUDIENCE

Rheumatic Fever in NZ almost exclusively affects Māori and Pacific children and young people.



INSIGHT

At risk audiences didn’t understand that an untreated sore throat can lead to Rheumatic Fever, which is very serious. Our audiences tend to be really busy people, often with large families and several jobs, so tending to every sore throat can be challenging.



STRATEGY

Create a sense of seriousness by telling real stories, and showing the visual scars (surgery scars) resulting from the impacts of Rheumatic Fever. Create empathy and credibility by telling real stories from several different angles.