IMA Leeds

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The Challenge

To ensure consumers in different European territories could relate to CGI imagery of Tesla’s new solar panel and power wall products.

Making It Happen

Working with Tesla employees native to the regions, we designed and modelled bespoke 3D homes that were in-keeping with the style of the different areas so they resonated with our consumer groups.

Specific software packs were used to create the surrounding terrain of the area. We were then able to use the Power Wall Unit and Solar panels we had modelled in these everyday environments, paying close attention to the light and render of the final image, making them feel as realistic as possible to the consumer.

Results

An extremely cost and time effective way to showcase Tesla’s products that still resonated with the individual audiences. Rather than a crew visiting each location and installing the products for the shoot, CGI enabled a much quicker and effective solution.

MADEIT CREDITS

  • TeslaClient
  • Rachel WillansProject Manager
  • * IMA
  • * Adam LaySenior 3D Artist
Annual 2020 BronzeMaking Tesla’s future homes relevant to today’s market3D Project featured: on 21st March 2020 Contributor:

IMA has been a Contributor since 25th November 2015.

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Making Tesla’s future homes relevant to today’s market

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