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We created a world-first interactive metaverse driving experience for the launch of Ford’s new all-electric Explorer™ SUV; Ford’s first volume passenger electric car designed and built in Europe. The virtual car launch set a new standard for brand experiences in the automotive industry.

Flipping the traditional in-person car reveal on its head, we produced an immersive virtual event to unveil Ford’s new electric vehicle. Powered by the gaming platform Unreal Engine, the event harnessed cutting-edge pixel streaming technology that will allow users to interact with the car in a hyperreal digital environment without the need for owning high-powered hardware. The first-ever pixel-streamed experience of its kind sets a new standard for future reveals in the automotive sector, where audiences can enjoy fully immersive experiences from their home.

The launch which took place on Tuesday 21st of March for the new all-electric Ford Explorer™ SUV took place in three stages. The first part kicked off with a seven-minute virtual reveal of the new car live on LinkedIn, featuring state-of-the-art photoreal CGI content starring Lexie Alford aka Lexie Limitless - the youngest person to travel to every country in the world. Viewers were able to see the car build itself around her, highlighting innovative features designed to reinvent exploring in the modern age.