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We created a two day experience for UNWTO World Tourism Day 2023 hosted by the Saudi Arabia Ministry of Tourism in Riyadh. The experience brought together global tourism leaders and sector experts to explore the theme of "Tourism and Green Investments," to foster mutual understanding, build bridges, and safeguard cultural heritage and environmental conservation, thereby contributing to a more harmonious world.

World Tourism Day is a global platform to celebrate the sector's achievements and address its challenges. Saudi Arabia's hosting of this prestigious occasion reflects the nation's commitment to placing tourism and sustainability at the forefront of its Vision 2030 transformation. With the world's fastest post-pandemic sector recovery among G20 countries, Saudi Arabia showcases its leadership and innovation in the tourism community, aligning with the UNWTO's three pillars of people, planet, and prosperity.

“Our vision for World Tourism Day was to bring together guests from all across the globe for a truly immersive celebration of culture and heritage.

Tourism is a key component of Vision 2030 and Diriyah’s iconic At-Turaif Unesco World Heritage Site was selected as the stunning backdrop for a spectacular evening of music, gastronomy, and meaningful cultural exchange.

The main objective of tourism is to bring people together, deepen our understanding of our unique heritage, and experience what unites us all. This event delivered on that promise,” said HRH Princess Deena Nahar Al Saud.

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