ABOUT

Nikola Lazić, the enthusiast behind the Newsh project, came to us in October 2016 and said: "I want this thing to look like a brand that we, dog owners, would buy for ourselves. Sweaters will be handmade and designed with attention to details. Basically, we are talking Ralph Lauren for your dog." "We get it", we exclaimed and rolled our sleeves. A few weeks later, we have sent an e-mail with one solution and received an "that's it" feedback in minutes. :)