ABOUT

The challenge
Pooch & Mutt are a luxury dog food brand, who produce tailored and high-quality products for our four-legged friends. Whilst the brand already has a large following of dedicated customers, they challenged us to increase brand awareness and reach 500k dog owners in the UK through a partnership with a like-minded brand.

Making it happen
We recommended that Pooch & Mutt partner with Original Cottages, a dog-friendly holiday home cottage brand; and proposed launching a social media competition. To further elevate Pooch & Mutt’s mental health initiative, customers were asked to submit an image of their dog, along with a short bio explaining how their dog helped their mental health during lockdown for the chance to win a luxury stay at an Original Cottages property.

We amplified the competition digitally via on-pack stickers, ad banners through Pets4Home, a dual branded landing page and e-mails; as well as collaborating with influencers such as Louise Thompson, Jenni Falconer and Kate Lawler.

Results
• A reach of 3,845,235 – over-delivering by 660%
• Over 9,400 competition entries
• 40,194 visits to the bespoke competition landing page
• 9,440 email opt-ins