ABOUT

When we first got the call from Chester Zoo, we had just begun to develop our TV and motion department, with the ambition of producing our own ads.

We didn’t expect to get the opportunity so soon. Or to be pitching against giants in the TV advertising world.

They were looking for fresh thinking. We were looking for a chance to shine. The rest is history.

We brought our years of understanding customers to the table. We didn’t just want a big idea that could only exist in a Corrie centre break. Our ideas had to live in real life as much as in broadcast.

everal trips to the zoo later, we had the real customer insights needed. Then we developed ideas that really showed what an eye-opening, awe-inspiring experience a trip to the zoo can be. A trip with childhood firsts and once-in-a-lifetime moments around every corner.

Our findings helped us to create ‘Animazing’. An integrated campaign that included TV, press, digital and radio executions, as well as coming to life in the zoo itself.