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The Challenge

Boost is an established brand in the energy drinks market. They wanted to drive growth and hit the next level of success with their full product family.

Becoming known for more than their core Energy product and a brand that plays a role in consumers’ lives, standing for more than just price.

Making it happen

Encouraging consumers to make the most of every moment and take charge of their day.

Following a three-way competitive pitch, we were appointed with the business. Our research identified a gap in the market – an opportunity for Boost Energy to own a territory of empowerment.

This became the new over-arching brand positioning of ‘Never miss a beat’.

From here we established a voice and identity for each product – Energy, Protein and Sport. Giving each product a defined reason to buy, supported by clear benefits.

This helped to differentiate each drink while making them relevant to the broad audience of everyday consumers.

Subsequent campaigns have included the brand's first national TV advertising and a partnership with MTV's Ocean City Sounds festivals.

The results

Our energetic new brand identity and inspirational creative has secured Boost’s rein as the no.1 soft drink in Northern Ireland – keeping Coke off the top spot. As well as the no.3 energy drink in the UK.

“No one has ever captured the essence of the Boost brand so accurately Intermarketing has been invaluable in developing and producing all our creative comms. They have pushed our thinking with an approach that’s bold yet real in order to connect with our target audience.” - Francine Matthews, Consumer Marketing Manager