Santa Monica, CA – (December 6, 2017) – In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine. The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably “become more powerful.”
View the spot here: https://vimeo.com/245794434
Credits:
Brand: Infiniti
Spot title: “Study Of Power”
Design/VFX Company: Timber
Creative Directors/Partners: Kevin Lau, Jonah Hall
Executive Producer: Sabrina Elizondo
Producer: James L. Reid
Senior Art Director: Jon Lorenz
Flame Artist: Miles Kinghorn
Additional Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andymac
Flame Assists: Brandon Harden, Brack Hightchew
Lead Designer: Toros Kose
3D Artists: Jon Lorenz, Yates Holley
2D Artists: Kevin Lau, Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Toros Kose (Designer), Tommy Wooh
About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.
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