Santa’s preeminent position as King of Gifts is challenged by GameStop in a new holiday spot edited by Lucky Post’s Marc Stone for The Richards Group. Poor Santa, he’s been scooped…and this realization comes with a range of emotions as he spies on a happy family whose gifts have been delivered by GameStop. The end result is revealed in the spot’s title: Freak Out.
For Stone, the project was immensely appealing on many levels, starting with the hilarious concept’s twist on the Christmas spirit; presenting Santa’s rapid transformation from excitement to utter frustration was a creative challenge as joyful as the season. Perfectly performed by one very convincing Santa, the Christmas identity crisis is twistedly lighthearted. Lucky Post also delivered color, sound design, graphics and finish – otherwise known as a complete post package. Santa would undoubtedly approve.
Client: GameStop
Agency: The Richards Group
Creative Group Head / Art Director: Lynda Hodge
Creative Group Head / Writer: David Canright
Brand Creative / Writer: Chris Cannon
Brand Creative / Art Director: Sam Langford
Producer: Laurie Shannon
Production Company: Community Films
Directors: David Thomas & Benjamin Hurst
Lucky Post
Editor: Marc Stone
Graphics: Jake Odgers
Sound Design/Mix: Scottie Richardson
Color Correction: Neil Anderson
Online: Dan Margules
Producer: Anne Strock