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NuContext Commandeers 135+ Remote Productions This Year; Unveils Recent Promo Campaign for Netflix Hit “Julie And The Phantoms”

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Led by Founder/Executive Producer Angela Guice, NuContext has commandeered 135+ remote productions this year. The television promotion and marketing production company unveiled their recent promo campaign for Netflix’s “Julie And The Phantoms,” which debuted earlier this month.

Created by Kenny Ortega (“High School Musical,” “Descendents”), “Julie And The Phantoms” is Netflix’s newest series starring newcomer Madison Reyes as a high schooler Julie, who’s stuck in a creative funk following the death of her mother. She finds her voice after meeting some supernatural new friends who suddenly appear in her garage – and then they form a band and musical fun ensues!   

NuContext created the promotional campaign, which included two remotely filmed music videos, both shot 100% remote. 

A three-day marketing shoot, which was originally scheduled for March, required the NuContext team to pivot quickly and make the shoot virtual. They connected five cast members in four different states and Canada to interact with one another. NuContext shot a total of 22 creative concepts in three days. Additionally, key art was shot in Vancouver by NuContext during the show’s production in Fall 2019.

“To be involved with such a special show, cast and, of course, Kenny Ortega, has been a dream,” says NuContext Founder/EP Angela Guice. “From the moment we started collaborating with Stephanie and the Netflix creative team last year during the show pre-production, we knew that this was going to be an extraordinary show that deserved an incredible campaign. Working through the challenges of COVID production and with talent at home, we collaborated with the Netflix creative team to capture some amazing custom content for the campaign using our remote filming systems. We really captured the energy and fun of the cast – even though they couldn’t be together in-person. So grateful to be a part of this show and the campaign!”

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