The value of perseverance and loyalty resounds in the new spot for RAM “The Promise.” Devotion to hard work and performance in every aspect of life -- family, neighbors, community, and career -- is matched by RAM’s promise to support: mile for mile, effort for effort. Enter the All-New 2019 RAM 1500. Intensity and reciprocity embody the ideal of The Promise, edited by Lucky Post’s Marc Stone for agency The Richards Group.

View it here: https://vimeo.com/269962596

Agency: The Richards Group

Producers: Paul Nelson & Greg Gibson

Creative Group Head/Writer: Chuck Schiller

Creative Group Head/AD: Aaron Thornton

Production Company: Contrast Eye

Director: Pascal Heiduk

Post House: Lucky Post

Executive Producer: Jessica Berry

Producer: Caroline Stephens

Producer: Anne Strock

Editor: Marc Stone Assistant

Editor: Presley Impson

Assistant Editor: Jake Odgers