Juicy ribs cascade onto a plate and get saucy in “Bring It Home, Daddy” TGI Fridays ode to music videos and meat lovers. Trust us, that venn diagram has a lot of cross-over. Lucky Post went all in with The Richards Group for this fresh jam to #DemandBiggerRibs.

According to The Richards Group Creative Director Chuck Schiller, “We simply wanted people to remember they can bring Fridays Big Ribs home. That song will not leave your brain once you’ve heard it. So, we had some fun and as we hoped, to-go sales went up.”

Get it stuck in your head here: https://vimeo.com/269967419

Agency: The Richards Group

Creative Director: Chuck Schiller

Copywriter: Andria Kushan

Art Director: Peter Everitt

Producer: Kathleen Torres

Production:

Spears & Arrows (live action)

Director: David Stoddart

Somoroff Studios (table-top)

Director: Michael Somoroff

Postproduction: Lucky Post

Editor: John Valle

Motion Graphics: Seth Olson

Color: Neil Anderson

Audio: Scottie Richardson

Online: Dan Margules

Music: Earhole Studios

Composer: Danny Harris

Producer: Adam Wiebe