This week, GE premiered the latest installation of its “Unimpossible Missions” series, which seeks to demonstrate how GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The film series launched last year, disproving well-known idioms, such as “A snowball’s chance in hell,” thanks to the best in GE technology and science. 

Their latest film, titled “You Can’t Unring a Bell,” disproves that very notion. The idea emerged out of GE’s “Unimpossible Missions:  the University Edition,” which extended the challenge to achieve the impossible to students around the globe. Chris Nguyen, a biomedical engineering student at the University of Wisconsin, Madison, took home a grand prize for coming up with the solution to this challenge, which was then brought to life and captured on film.  Of note:  the film was actually shot on location in Myanmar using one of the biggest functioning bells in the world.

“You Can’t Unring a Bell” follows last week’s premier of “Fighting Fire with Fire,” another film in the “Unimpossible Missions” series.  That film showcases the power of sound to extinguish a man-on-fire, proving that you can, in fact, fight fire with fire.  It is exquisitely brought to life in virtual reality/360-video view.  Both films were created by BBDO New York and star real-life GE engineers.  You can view them here:

^{GE “Unimpossible Missions – You Can’t Unring a Bell” Creative Credits:}

^{Agency: BBDO New York}

^{Client: GE}

^{Title: Unimpossible Missions – You Can’t Unring a Bell}   

^{Chief Creative Officer, Worldwide: David Lubars}

^{Chief Creative Officer, New York: Greg Hahn}

^{Executive Creative Director: Michael Aimette}

^{Creative Director: Gary Du Toit}

^{Creative Director: Lance Vining}

^{Head of Production: David Rolfe}

^{Executive Producer: George Sholley}

^{Producer: Jack Patrick}

^{Head of Music Production: Rani Vaz}

^{Senior Account Director: Kathryn Brown}

^{Account Director: Lindsey Cash}

^{Account Executive: Elizabeth Jacobs}

^{Production Company: Bullitt}

^{Director: Diego Contreras}

^{DP: Matyas Izsak Erdely}

^{Chief Executive Officer: Todd Makurath}

^{Executive Producer: Luke Ricci}

^{Head of Production: Elicia Laport}

^{Producer: Jon Dawes}

^{Editorial: Cosmo Street/Trim Editorial}

^{Executive Producer: Maura Woodward}

^{Producer: Anne Lai}

^{Editor: Paul Harcastle}

^{Assistant Editor: Joshua Berger}

^{Visual Effects: A52}

^{Executive Producer: Patrick Nugent}

^{Head of Production: Kim Christensen}

^{Producer: Drew Rissman}

^{VFX Supervisor: Andy Rafael Barrios}

^{Telecine: Company 3}

^{Producer: Rochelle Brown}

^{Colorist: Tim Masick}

^{Music Composer: Max De Wardener}

^{Mix: Sonic Union}

^{Producer: Justine Cortale}

^{Engineer: Michael Marinelli}

^{GE “Unimpossible Missions - Fighting Fire with Fire” Creative Credits:}

^{Agency: BBDO New York}

^{Client: GE}

^{Title: Unimpossible Missions – Fighting Fire with Fire}  

^{Chief Creative Officer, Worldwide: David Lubars}

^{Chief Creative Officer, New York: Greg Hahn}

^{Executive Creative Director: Michael Aimette}

^{Creative Director: Gary Du Toit}

^{Creative Director: Lance Vining}

^{Copywriter: Darina Khafizova}

^{Art Director: Rachel Moore}

^{Head of Production: David Rolfe}

^{Executive Producer: George Sholley}

^{Producer: Jack Patrick}

^{Head of Music Production: Rani Vaz}

^{Senior Account Director: Kathryn Brown}

^{Account Director: Lindsey Cash}

^{Account Manager: Will Langenberg}

^{Account Executive: Elizabeth Jacobs}

^{Production Company: Here Be Dragons}

^{Partner/Creative Director: Chris Milk}

^{Partner/President: Patrick Milling Smith}

^{Executive Producer: Samantha Storr}

^{Executive Technical Producer: Joe Chen}

^{Executive Technical Producer: Justin Denton}

^{Head of Production: Alli Maxwell}

^{Director: Hal Kirkland}

^{Editorial: Here Be Dragons}

^{Editor: Matt Gelb}

^{Assistant Editor:  Chris Smith}

^{Associate Post Producer: Jordan Stricklin}  

^{Telecine: Company 3}

^{Producer: Rochelle Brown}

^{Colorist: Tim Masick}

^{Music Composer: McKenzie Stubbert}

^{Mix: Sonic Union}

^{Producer: Justine Cortale}

^{Engineer: Michael Marinelli}