Eleven Founder/Mixer Jeff Payne provided sound design and final mix for Amazon Prime’s first campaign for NFL’s Thursday Night Football, now also part of their streaming platform. An amusing play-on-words is observed throughout the new commercial as Amazon bears and fish packers “play” together on an “Amazon stream for the very first time.”

^Credits:

^{Client: Amazon Prime}

^{Spot Title: “Thursday Night Football”}

^{Audio Postproduction Company: Eleven}

^{Mix/Sound Design: Jeff Payne}

^{Assistant Mix/Sound Design: Jordan Meltzer}

^{Producer: Maddee Bonniot}

^{Executive Producer: Melissa Elston}

^{About Eleven: Eleven is a boutique, audio postproduction studio in the heart of Santa Monica, California, designed to serve the advertising community. Revered by top advertising agencies and editorial shops for its commitment to creativity and client service, Eleven has a long standing reputation as an industry leader in sound mixing for commercials and media. Eleven’s clients are drawn not only to the unparalleled talent of its Mixers, staff and technology, but also to the culture and intimate vibe that the atmosphere of the studios and facilities provide. Reflecting the humor of its Founder/Mixer Jeff Payne, Eleven was named as an homage to “Spinal Tap.” (Not familiar? Do a little research). www.elevensound.com}