Gap's lounge wear seamlessly transitions from home to street and lets you feel comfortable in your skin wherever you might be in the new Gap Holiday Cozy campaign, editing by Cut + Run’s Adam Bazadona for Untitled Worldwide. Directed by Matt Baron of AllDayEveryDay, the spots take viewers from a dreamlike, magical environment complete with a bike, roller skaters, long boarders and moving pieces of furniture. We wanted to not just show how to wear cozy lounge wear, but create a video that emulates and elevates the feeling of freedom and snugness one gets when wearing the lounge wear product.

The videos will be showcased primarily on Gap’s social media channels such as Instagram, Facebook and Twitter.

View the campaign here. 

^{Client: Gap}

^{Campaign: Gap Holiday 2016 Cozy: “Bike,” “Longboard,” “Roller Skate”}

^{Agency: Untitled Worldwide}

^{Creative Director: Kevin Li}

^{Creative Director: Piper Hickman}

^{Producer: Joyce Lee}

^{Head of Integrated Production: Cheri Anderson}

^{Group Account Director: Meredith Frisco}

^{Production Company: AllDayEveryDay}

^{Director: Matt Baron}

^{Head of Production: Nicole Westermann}

^{Executive Producer: Arrow Kruse}

^{Executive Producer: Oscar Thomas}

^{Producer: Sloane Skala}

^{Editorial Company: Cut + Run}

^{Editor: Adam Bazadona}

^{Assistant Editor: Natalie Kasling}

^{Executive Producer: Lauren Hertzberg}

^{Producer: Ashley Bartell}

^{Color Correct: The Mill}

^{Colorist: Nick Sanders}

^{Online: Jogger}

^{Editor: Joseph Grosso}