Xbox’s new brand film is beautiful, curious, and as surreal as a dream. A dream so evocative and trance-like that it powers the entire narrative. Created by agency 215 McCann, directed by Academy Award-winner Taika Waititi of Hungry Man and edited by Cut+Run’s Steve Gandolfi, “Lucid Odyssey” pulls influence from authentic targeted dream incubation studies of suspended early sleep stages. The new content series is the literal manifestation of the campaign’s tagline “Power Your Dreams” and a demonstration that the next generation of Xbox consoles is what dreams are made of.

While dream content can predict post-sleep memory enhancement and influence emotion and creativity, dreaming itself remains a black box. Or is it? From scenes of glowing bunnies frolicking in the woods, whales flying high above the sky, to Master Chief DJing in space. This brand film takes us on a magical journey into another dimension - one in which fantasies come to life in a sprightly, game-like narrative where the only boundaries are those powered by the imagination. The film tells the story of MoonLiteWolf’s real life experience and the dream study narrated throughout the film includes actual audio recorded during the process.