Gatorade’s “Make Defeat Your Fuel” campaign demonstrates that even the world’s most accomplished athletes may experience the feeling of failure at some point in their career, which can help fuel future success. It’s a reminder that defeat can fuel athletes to get back on the court or field and mentally prepare to train harder, get stronger, practice longer, come back and perform better. The ad features some of sports’ most recognizable names including Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan, all sharing their individual motivations. 

^{Client: Gatorade}

^{Agency: TBWA\Chiat\Day}

^{Chief Creative Officer: Renato Fernandez}

^{Creative Director: Mark Peters}

^{Creative Director: Doug Menezes}

^{Senior Copywriter: Guy Helm}

^{Senior Art Director: Chris Rodriguez}

^{Senior Copywriter: Chris Juhas}

^{Senior Art Director: Ben Tolbert}

^{Executive Director of Production: Brian O’Rourke}

^{Executive Producer: Guia lacomin}

^{Associate Producer: Kathleen Ackel}

^{Managing Director: Jerico Dig Cabaysa}

^{Brand Director: Robyn Morris}

^{Brand Manager: Brittany Luhrsen}

^{Associate Brand Manager: Erin Moffett}

^{Production Company: ALLDAYEVERYDAY PRODUCTIONS}

^{Director: Matt Baron}

^{Executive Producer: Arrow Kruse}

^{Executive Producer: Oscar Thomas}

^{Head of Production LA: Victoria Curtis}

^{Producer: Nicola Westermann}

^{Producer: Andrew Runkle}

^{DP: Garrett Hardy Davis}

^{Editorial: Cut & Run}

^{Editors: Steve Gandolfi, Luc Giddens}

^{Head of Production: Annabelle Dunbar-Whittaker}

^{Executive Producer: Amburr Farls}

^{Managing Director: Michelle Eskin}

^{VFX Studio: A52 VFX}

^{Supervisors: Stefan Gaillot, Jesse Monsour}

^{2d VFX Artists: Cameron Coombs, Brad Scott, Enid Dalkoff, Gurvan Tanneau}

^{3D Artist: Tom Briggs}

^{Tracking Artist: Mike Bettinardi, Michael Cardenas}

^{Producers: Andrin Mele-Shadwick, Ashlie Iacocca}

^{Executive Producers: Patrick Nugent, Kim Christensen}

^{Managing Directors: Linda Carlson, Jennifer Sofio Hall}

^{MPC: Color Grade}

^{Colorist: Ricky Gausis}

^{Executive Producer: Meghan Lang}

^{Producer: Rebecca Boorsma}

^{Associate Producer: Elyse Robinson}

^{Original Composition: Beacon Street Studios}

^{Composers: Beacon Street Studios}

^{Executive Producer: Adrea Lavezzoli}

^{Sound Design: Stimmung}

^{Executive Producer: Kristina Iwankiw}

^{Sound Designer: Gus Koven}

^{Final Mix: LIME Studios}

^{Executive Producer: Susie Boyajan}

^{Mixer: Mark Meyuhas}

^{Assistant Mixer: Peter Lapinksi}