Arcade’s Jeff Ferruzzo helps launch the holiday season with the latest piece for DICK’S Sporting Goods titled “Fifth Ward Saints.” The new, short film tells the inspiring story of a youth football team’s coach, who despite the obstacles in his community, perseveres to raise money for uniforms and equipment. With the purchase of the Sports Matter green shoelaces from DICK’S Sporting Goods, you, too, can help underfunded youth sports programs like the Fifth Ward Saints; $2 of every sale will be donated to The DICK’S Sporting Goods Foundation to support underfunded youth sports programs.

^Credits:

^{Client: DICK’S Sporting Goods}

^{Title: “Fifth Ward Saints”}

^{Agency: Anomaly}

^{Production Company: Superprime}

^{Director: Ben Quinn}

^{DP: Ryley Brown}

^{Managing Director: John Lesher}

^{Managing Director/DP: Michelle Ross}

^{EP/Head of Production: Roger Zorovich}

^{EP: Colleen O’Donnell}

^{Producer: Salli Ziles}

^{Editorial Company: Arcade}

^{Editor: Jeff Ferruzzo}

^{Editorial Assistant: Andrew Balasia}

^{Executive Producer/Partner: Sila Soyer}

^{Post Producer: Andrew Cravotta}

^{Postproduction Company: Arcade}

^{Flame Artist: Tristan Wake}

^{Flame Assistant: Mark Popham}

About Arcade: Bicoastal Arcade Edit is an editorial collective and partnership between Managing Partner Damian Stevens, Executive Producer/Partner Sila Soyer and Editor/Partners Kim Bica, Jeff Ferruzzo, Geoff Hounsell and Paul Martinez. Arcade’s roster of talent also includes notable Editors Dave Anderson, Kyle Brown, Jen Dean, Will Hasell, Sean Lagrange, Nick Rondeau, Greg Scruton, and Brad Waskewich, and Executive Producer Crissy DeSimone. www.arcadeedit.com