The profound stages of a human being's life are celebrated in Raymond James' newest commercial campaign, edited by Arcade's Jeff Ferruzzo. With "Doors," transitions take a couple from marriage and a newborn to career changes and family events, asserting a unity between themselves and Raymond James in planning their life and their finances. "Kevin" is a retrospective on a boy's progression in the world while navigating through school, jobs, love and embracing his eventual role as a family man. The lovable spots are tributes to the undeniable potential of one's success when guided by Raymond James's "trusted advice, for life."
Credits:
Client: Raymond James
Spot Titles: "Doors" :60, :30, :15; "Kevin" :60, :30, :15.
Agency: Martin Williams
Chief Creative Officer: Tom Moundry
GCD/ Copywriter: Steve Casey
CD/ Art Director: Toby Balai
VP, Director of Production: Stan Prinsen
Production Company: Reset
Director: Tomas Jonsgarden
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Head of Production: JP Colombo
Producer: Magnus Akerstedt
Editorial Company: Arcade
Editor: Jeff Ferruzzo
Assistant Editor: Sam Barden
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Finishing/Graphics: Arcade
Flame Artist: Tristian Wake
Colorist: MPC London
Colorist: Jean-Clement Soret
Mixer: Heard City
Mixer: Mike Vitacco