In anticipation of Season 3 of American Idol, ABC tapped The New Blank to evolve the graphics package they created for Season 1. The order of the day was a flexible and engaging design to carry the promotional marketing for the king of broadcast talent experiences. Spectacle and event were predominant themes carried throughout the rebrand with a 3D photoreal strobing light tube effect.  

“The New Blank was able to evolve and elevate our American Idol graphics package for our Season 3 marketing of the show,” comments ABC’s Lucas Aragon. “ It was a pleasure to work with them again on this project which they designed back in Season 1 for ABC.” 

In the ultimate demonstration of the show must go on, American Idol has moved to remote live performances - contestants will perform at their homes, with judges and host Ryan Seacrest all conferencing in from their locations. Live rounds begin on April 26.