Timber’s team of visual effects artists contributed their talents to “The Middle,” which premiered at the 2018 Grammy Awards. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Target’s red-and-white, with a striking LED backdrop and floor flashing throughout.
To view the music video, click here: https://vimeo.com/253328940
Credits:
Client: Target
Music Artists: Maren Morris, Zedd, Grey
Spot Title: “The Middle”
Agency: Mother/New York
Production Company: RadicalMedia
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Director of Photography: Scott Cunningham
Production Designer: Phil Messina
VFX/Postproduction Company: Timber
Executive Producer: Sabrina Elizondo
Creative Directors/Partners: Jonah Hall, Kevin Lau
Producers: Jillian Lynes, James Reid
Flame Artists: Todd Mesher, Scott Johnson, Tim Bird, Chris DeCristo, Andymac, Federico Saccone
Additional Artists: Jon Lorenz, Brandon Lester, Jeff Willette
CG: Jon Lorenz, Brack Hightchew
Flame Assistants: Brandon Harden, Brack Hightchew, Erik Rojas
Production Coordinator: Michelle Castillo
Editorial Company: Cartel
Executive Producer: Lauren Bleiweiss
Producers: Meagen Carroll, Greer Bratschie
Editor: Nick Gilberg
Audio Post Company: Lime
Executive Producer: Susie Boyajan
Mixer: Jeff Malen
Postproduction Company: CO3
Senior Colorist: Stefan Sonnenfeld
Choreography
Choreographer: Hi-Hat
Wardrobe
Stylist Jessica and Kelly (JAK)
About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and postproduction companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.