Agency McGarrah Jessee reunited with Lucky Post editor Sai Selvarajan to traverse Vancouver Island in a new brand ambassador spot for YETI. “Flip,” released earlier this year, and the new spot “Shockey” weave together stories that are singular in experience and strike at the heart of any viewer who longs to connect with the land.

It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern‐day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits. 

“Focused, attune, and candid - what makes these YETI ambassadors tick is the same: being outside,” mentions editor Sai Selvarajan. “We wanted to connect their inner state with viewers - one of peace and place.”

Visceral sound design combined with epic views of Mount Prevost and intimate shots of wildlife and flickering campfires tap into audiences’ senses to ignite YETI’s call to action: Built For The Wild.

Agency/Production: McGarrah Jessee

CD/AD: Tim Cole

Producer: Meredith Roach

Production: Rabbit Foot

Creative Head: Jeff Bednarz

Postproduction: Lucky Post

Editor: Sai Selvarajan

Assistant Editor: Juan Vargas

Executive Producer: Jessica Berry

Audio Engineer: Scottie Richardson

Color Artist: Neil Anderson

Finish: Tim Nagle