Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that - like us - are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

 

Meet Gladys: https://www.youtube.com/watch?v=N-qp7-tVshE

Meet Roxy: https://www.youtube.com/watch?v=npdFM9u2Yd0

Meet Mildred: https://www.youtube.com/watch?v=zzv-48xYsi4

 

^{Agency: Publicis Hawkeye}

^{CD: Justin Wright; Allan Manaysay}

^{AD: Brian Dedering}

^{CW: Tim Bunker; Allan Manaysay}

^{Producer: Chelle McDonald}

^{Post: Lucky Post}

^{Editor: Logan Hefflefinger}

^{Asst Editor: Juan Vargas}

^{Sound: Scottie Richardson}

^{Color: Neil Anderson}

^{VFX: Seth Olson}

^{Finish: Tim Nagle and Michael Jensen}

^{Director: Greg Bell}