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KRC Director Abraham Roofeh Captures The Spirit Of Broadway Musicals For Postmodern Jukebox’s Reinterpretation Of Journey’s “Don’t Stop Believin’”




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KRC Director Abraham Roofeh captures the spirit of Broadway musicals with a contemporary twist for Postmodern Jukebox’s reinterpretation of Journey’s iconic hit, “Don’t Stop Believin’.” Produced by Robert Kennedy, the piece is a nod to the band’s tradition of locked-off, one take videos, and moves from static to dynamic in a stylishly playful, choreographed journey. https://youtu.be/UngXu2zwF9E

“This is the first time that Postmodern Jukebox had attempted a music video on this scale and they brought their A-game,” comments director Roofeh. “Knowing their style, we created something that embodied the theme of Journey’s original version yet fit the style and tone of the band’s interpretation.”

As a director and editor, Abraham Roofeh’s diverse body of work, along with a collaborative mindset, allows him to create an atmosphere around him that is infectious and yields great results. The Postmodern Jukebox’s music video has already received nearly a half million views and counting.

Credits: Singers (in order of appearance): Sara Niemietz, Rayvon Owen, Thia, Megia, Blake Lewis.

Tap dancers: Caley & Kelsey

Swing dancers: Minn Vo & The Hollywood Hotshots

Arrangement by Scott Bradlee

Production company: KRC

Director/Editor: Abraham Roofeh

Producer: Robert Kennedy

Director of Photography: Clint Byrne

AD: Keith Terrell

Assistant Camera: William Dauel

Production Manager: Matt Telford

DIT: Braverijah Gregg

Gaffers: Malcolm Bryce, Josh Markvan

Production Designer: John Richoux

Art Director: Leah Bychurch

Props: Yzaura Vanegas

Make up: Johanna Marquez

Production Assistants: Sebastian Gallaso, Matt Kiddie, Deedee Deschanel, Mark Shultz

VFX: James Pina

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