For the third year in a row, agency Preston Kelly teamed up with kaboom and director Michele Atkins on a campaign for client Gundersen Health System. As with previous years, the new campaign highlights Gundersen’s award-winning care through real stories of love + medicine.

This year, the campaign extends from stories that happen in hospital to well beyond its walls and took the team to new heights – in one instance, literally via a helicopter. From respecting the individuality of a child’s imagination for happy examinations, to a more creative approach to healthcare that relieves boredom or addresses sadness during treatments, to how first responders effectively aid those in remote areas during times of crisis – all are anchored in going the extra mile, philosophically or actually, to infuse care with compassion. View them here: https://wdrv.it/925341425

^{CLIENT: Gundersen Health System}

^{Chief Business Development & Marketing Officer: Pamela Maas}

^{Marketing Manager: Shawn Stevenson}

^{Marketing Information Specialist: Julie Besl}

^{AGENCY: Preston Kelly}

^{EVP / Creative Director: Chris Preston}

^{Associate Creative Director: Anne Taylor}

^{ACD / Copywriter: Terry Thomas}

^{Senior Broadcast Supervisor: Anne Swarts}

^{Account Supervisor: Ron Hall}

^{PRODUCTION COMPANY: kaboom productions}

^{Director/DP: michele atkins}

^{EP/Owner: lauren schwartz}

^{Head of Production/Producer: steven sills}

^{EDITORIAL COMPANY: Channel Z Edit}

^{Editor: Mike Weldon}

^{Senior Producer / Partner: Kelly Nelson}