Eleven Founder/Mixer Jeff Payne demonstrates the fiery thrill of a Roger Federer match in his mix for Nike’s latest campaign, “The Roger Effect.” The spot reveals a mesmerizing intensity experienced in the last seconds of a game, from focused silences to celebratory uproars, inspiring the audience to embark on a citywide tennis spectacle in celebration of Roger’s win.

Credits:

Client: Nike

Spot Title: “The Roger Effect”

Featuring: Roger Federer

Ad Agency: Wieden + Kennedy

Art Director: Bertrand Fleuret

Copywriter: Jeff Salomonsson

Creative Director Global: Alberto Ponte

Creative Director Global: Ryan O’Rourke

Integrated Production

Director: Matt Hunnicutt

Sr. Integrated Producer: Shelley Eisner

Production Company: MJZ

Director: Craig Gillespie

EP: Emma Wilcockson

DP: Greig Fraser

Production Designer: Nacho Guerrero

Editorial Company: Exile

Editor: Eric Zumbrunnen

EP: Carol Lynn (CL) Weaver

Producer: Brittany Carson

VFX Company: a52

VFX Supervisor/Lead 2D Artist/Director: Patrick Murphy

Head of Production: Kim Nagel Cristensen

Producer: Michael Steinmann

Postproduction Company: Company 3

Colorist: Stefan Sonnenfeld

Producer: Katie Andrews

Sound Design Company: Trinitite Studios

Sound Designer: Brian Emrich

Audio Post Company: Eleven

Mixer: Jeff Payne

Assistant Mixer: Jordan Meltzer

EP: Melissa Elston

Producer: Maddee Bonniot

About Eleven: Eleven is a boutique, audio postproduction studio in the heart of Santa Monica, California, designed to serve the advertising community. Revered by top advertising agencies and editorial shops for its commitment to creativity and client service, Eleven has a long standing reputation as an industry leader in sound mixing for commercials and media. Eleven’s clients are drawn not only to the unparalleled talent of its Mixers, staff and technology, but also to the culture and intimate vibe that the atmosphere of the studios and facilities provide. Reflecting the humor of its Founder/Mixer Jeff Payne, Eleven was named as an homage to “Spinal Tap.” (Not familiar? Do a little research). www.elevensound.com