Bullitt’s Tim K directs the new AARP spot, via agency DDB NY, in which Danny Trejo honors caregivers as tougher than tough. As Trejo shaves with a rusty blade, tattoos exposed on his bare chest, he explains that the toughest guy in the world does the work of two – literally taking care of another human being at a time of need.

^{Agency: DDB NY}

^{CCO: Icaro Doria}

^{ECD: Lucas Panizza}

^{Senior Copywriter: Turan Tuluy}

^{Senior Art Director: Mina Mikhael}

^{Chief Production Officer: Madison Wharton}

^{Head of Production: Ed Zazzera}

^{Executive Producer: Chris Klein}

^{Manager Art Buying: Jane Piampiano}

^{Print Producer: Joan Elsesser}

^{Production Company: Bullitt}

^{Director: Tim K}

^{CEO/Executive Producer: Todd Makurath}

^{Executive Producer: Luke Ricci}

^{Head of Production: Jennifer Sprunger}

^{Line Producer: Vincent Oster}

^{Editorial Company: Cut+Run}

^{Editor: Joel Miller}

^{Assistant Editor: David Belizario}

^{Executive Producer: Lauren Hertzberg}

^{Senior Producer: Joanna Hall}

^{Color: The Mill}

^{Producer: Natalie Westerfield}

^{Colorist: Mikey Rossiter}

^{VFX/Conform: Jogger}

^{Flame Artist: Joseph Grosso A}

^{ssistant Flame Artist: Matthew Dolvin}

^{Producer: Wendy Gardner}

^{Music: Felt Music}

^{Music Director: Natalie Dickens}

^{Audio: Duotone Audio Group}

^{Audio Engineer: Andy Green}

^{Executive Producer: Greg Tiefenbrun}