In honor of the world's fastest accelerator, BMW's latest activation has start-up entrepreneurs pitch their game-changing ideas while hurtling around a track in "Hot Lap." Featuring videos directed by Bullitt director Mouse McCoy, the "BMW Hot Lap Pitch" shows just where speed, precision, and smart ideas can lead: the fast track to fruition.

Tapping McCoy's unique intersection of experience in documentary, automotive and 360 projects, the "BMW Hot Lap Pitch" is a filmed live event, a brand-supported concept created by KBS, where participants, prepared to pitch their innovative ideas, were unexpectedly introduced to the pressure and intensity of the high speed pitch ride. Crafting a climate that worked both as an in person experience and one that would play out on screen, involved intensive planning and coordination with the agency and production teams. As the "BMW Hot Lap Pitch," campaign reveals, the intersection of brand-supported entertainment aligns with innovation to support big ideas with the potential for huge effect.

See the filmed pitches, including the winning idea, here: https://www.bmwusa.com/hot-lap-pitch.html

^{Project Title: "BMW Hot Lap Pitch"}

^{Client: BMW}

^{National Marketing Manager: Lisa Judge}

^{VP Marketing: Trudy Hardy}

^{Agency: KBS}

^{Chief Creative Officer: Patrick Scissons}

^{Executive Creative Director: Chris Polychronopoulos}

^{Senior Copywriter: Rob Hirst-Hermans}

^{Senior Copywriter: Ricardo Franco}

^{Senior Art Director: Bjorn Johansson}

 ^{Head of Production: Jenny Read}

^{Executive Producer: Drew Lippman}

^{Senior Producer: Daniel Roversi}

^{Executive Director of Content Affairs: Robin Oksenhendler}

^{Group Business Director: Samantha Smeach}

^{Business Director: Ryan Castaldo}

^{Senior Strategist: Steve Gorski}

^{Integrated Producer: Jena Fabry}

^{Production Company: Bullitt}

^{Director: Mouse McCoy}

^{DP: Mike Svitak}

^{Executive Producers: Luke Ricci, Todd Makurath}

^{Producer: Jeff Rohrer}

^{Editorial Company: Saints}

^{Editorial Producer: Tory Osler}

^{Editor: Mark Paiva}

^{Assistant Editor: Michael Ofori-Attah}

^{Color: Company 3}

^{Colorist: Tom Poole}

^{Executive Producer: Rochelle Brown}

^{Finishing: Art Jail}

^{Head Of Production: John Skeffington}

^{Creative Director: Steve Mottershead}

^{Sound Design: Source Sound}

^{Sound Designer: Charles Deenen}

^{Sound Mixing: Sound Lounge}

^{Sound Engineer: Tom Jucarone}