With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.

Click the links below to view the spots:

2018: https://vimeo.com/252424243

2017: https://vimeo.com/213021625

2014: https://vimeo.com/202119401

Credits:

Client: ABC’s Oscars®

Spot Title: “Jimmy Returns”

Network: ABC

Executive Vice President, Entertainment Marketing: Rebecca Daugherty

Senior Vice President, Creative: Jill Gershman

VP, Production: Bob Schefferine

Director of Production: Chris O’Hara

Director Design: Lucas Aragon

Lucas Aragon: Kevin Anderson

Associate Director, Special Projects & Production: Sandy Christmas

Sr. Manager of Production: Meg Tyra

Sr. Manager of Post Production: Steve Burch

Manager of Production: Christine Sparks

Pilot Creative Director: Brenda Lau

Editor: Carlos Almonte

Production Company: Black Label Content

Director: Paul Feig

Founder/ Executive Creative Director: Joseph Uliano

Producer: Norm Reiss

Director of Photography: Autumn Durald

Production Design: Patrick Lumb

About Black Label Content:

Black Label Content is an award-winning creative content studio focused on intelligent, strategic storytelling, helping clients translate complex ideas into creative messages in a trans-media world. BLC collaborates with brands to create engaging and artful connections with consumers through memorable experiences. A creative services collective, the company considers ideation, live action and production their wheelhouse, with beautiful finishing and post production being their sweet spot. BLC’s talent pool is deep and consists of some of the most accomplished creatives and directors in Hollywood. http://blacklabelcontent.com/