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Arcade's Jeff Ferruzzo Edits Endearing Storylines in New Commercial Campaign for Raymond James




Published

The profound stages of a human being's life are celebrated in Raymond James' newest commercial campaign, edited by Arcade's Jeff Ferruzzo. With "Doors," transitions take a couple from marriage and a newborn to career changes and family events, asserting a unity between themselves and Raymond James in planning their life and their finances. "Kevin" is a retrospective on a boy's progression in the world while navigating through school, jobs, love and embracing his eventual role as a family man. The lovable spots are tributes to the undeniable potential of one's success when guided by Raymond James's "trusted advice, for life."

 

Credits:

Client: Raymond James

Spot Titles: "Doors" :60, :30, :15; "Kevin" :60, :30, :15.

Agency: Martin Williams

Chief Creative Officer: Tom Moundry

GCD/ Copywriter: Steve Casey

CD/ Art Director: Toby Balai

VP, Director of Production: Stan Prinsen

Production Company: Reset

Director: Tomas Jonsgarden

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Head of Production: JP Colombo

Producer: Magnus Akerstedt

Editorial Company: Arcade

Editor: Jeff Ferruzzo

Assistant Editor: Sam Barden

Producer: Fanny Cruz

Executive Producer: Sila Soyer

Finishing/Graphics: Arcade

Flame Artist: Tristian Wake

Colorist: MPC London

Colorist: Jean-Clement Soret

Mixer: Heard City

Mixer: Mike Vitacco

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