Hub Productions
London
ABOUT
Alibaba is a website portal that enables global trade amongst small and medium sized business, allowing them the same trade benefits of large organisations.
Hub developed a blend of content for Alibaba with the primary purpose of inspiring people to follow their business dreams and ambitions – emotionally connecting them to the wealth of possibilities that Alibaba can generate.
This included 6 animated Explainer animations that detailed Alibaba's products in addition to a 6 part broadcast series – Pop Up, Start Up, a broadcast and online commercial and 8 customer case study videos.
MADEIT CREDITS
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AlibabaClient
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Hub Productions -
Ursie DownesAssistant Producer -
Renee Vaughan SutherlandChief Creative Officer -
Kate PatersonChief Operations Officer -
David HunstoneCEO -
Brian McKayCopywriter