ABOUT

We’ve helped Nike create several compelling experiences that seamlessly connect online and offline. Bespoke end-to-end solutions that deliver personalised content at scale – using technology in an impactful, shareable way.

We supported the biggest ever activation at NikeTown London, for Nike Football. A month-long retail piece, building a digital journey to give football-obsessed teenagers personalised coaching based on the new training range.

By digitising Nike’s ‘Most Wanted’ activity, we helped aspiring Nike Academy members understand their strengths and weaknesses – supporting them with training content and targeted products.

We helped make 2016’s Air Max Day the biggest yet, through an end-to-end social campaign, and a gaming partnership with JD Sports.

We created Nike Europe’s most successful shoppable editorial of 2016, partnering with High Snobiety to promote the new Nike SB apparel range.

We transformed Nike’s approach to event content, turning their ‘Winner Stays’ football events in Amsterdam and Paris into global phenomena, rapidly producing video content in-studio for fans worldwide.

And we took 2016’s European Championships to the world, with hero physical/digital experiences throughout their landmark ‘Palais of Speed’.

Our growing on-site team at Nike’s European HQ in Hilversum supports the creative rollout of digital campaigns across the brand.

Who pooled - Nike European digital projects