ABOUT

Investec’s outstanding service culture was failing to come to life in digital. With a broad, complex stakeholder landscape spanning multiple territories and business units, they needed widespread organisational and behavioural change, followed by a new dotcom platform – true digital transformation.

We began by conducting 140 stakeholder interviews and surveying 1,200 prospects and clients across seven locations to develop an experience strategy, with behavioural-science-led experience principles, for the Investec brand.

We brought the design vision to life through high fidelity rapid prototyping, and a structured engagement programme took the plans across the business through exec-level immersion and consultation.

A multi-discipline Dare Inside team was imbedded at Investec’s Johannesburg HQ. They worked in Agile Sprints, developing data and content strategies, measurement frameworks, and a Target Operating Model that would address structural requirements and define success post-launch.

We also rolled out a digital style guide across the full Investec digital landscape. And provided more strategic consultancy on brand purpose and Group Marketing models.