Helen Haeusermann Freelance Creative Director

ABOUT

In 2022, "The Batman" was one of the cinema events of the year, a huge chance for OREO and a one-off special edition: the cookie classic OREO with superhero Batman embossment. To let the whole world know about the limited OREO edition we recreated the dark world of the Dark Knight complete with the black and white cookie.

A stop-motion film that looks like an action-packed trailer for the new "The Batman" movie. Elaborately built from tens of thousands of special edition OREO biscuits: Batman, the dark canyons of Gotham City, the Batmobile, the Bat symbol, ... all 100% CGI generated. And the result sweetened the long wait for fans worldwide even before the film's release.

AWARDS

ADC Germany 2 x Bronze

MADEIT CREDITS

  • OREOClient
Annual 2023 SilverOREO The Batman3D Annual 2017 JudgeDirect Marketing Project featured: on 22nd January 2022 Contributor:

Helen Haeusermann has been a Contributor since 25th November 2015.

Invite x3

OREO The Batman

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