ABOUT

Graphic Design is the not a business that makes everything “Beautiful”, but a powerful profession of marketing and advertising that engages selected Target Demographic into buying a service and/or product (You do not advertised Medical Insurance Services to kids). At the same time, Graphic Design makes the service and/or product marketing and advertising campaign as unique as the company represented.
Every company creates and maintain its brand by using Guidelines to ensure that every service and/or product are represented exactly the same around the globe. It is up to the graphic designer to create creative design between the guidelines of the company and its target Demographics.
This campaign is for “Gen Z” (Generation Z - early 2010s) and Millennials.
If you are not up to date with the latest text slang:
JTLYK: Just to Let You Know
IMU: I Miss You
2.0: New Version of the same version, an improvement.
The campaign was planned to be release after the end of Coved-19 Epidemic.
About the Artwork:
The Coca-Cola Cans reads “Gen Z 2.0 Will Taste a Better Future” with the recycle logo and logotype showing on both sides of the soda can to emphasize the concern for the environment.
Gen Z = Generation Z (also known as Digital Natives) understand to re-star or reboot your interrupted life, you need a new version (2.0).
“Will Taste a Better Future” is to related Coca-Cola Taste with the idea of a Sweet Tasty future.
Coca-Cola Cans are being used as Recycle Bio-Degradable vase for plants. Promoting that Coca-Cola is a big part of the environment movement. “1 Coca-Cola can = 1 Plant” so “1 Million Coca-Cola cans = 1 Million Plants”