ABOUT

The UK has one of the lowest battery recycling rates in the EU, resulting in over 20,000 tonnes of batteries ending up in landfill sites in the UK annually. Duracell, one of the leading battery manufacturers, has a commercial impetus and a social obligation to find a solution to improving levels of battery recycling. To make a bigger impact Duracell needed to go beyond a typical recycling awareness scheme to meet its targets. But how do you influence the recycling behaviors of a nation?

H+K’s behavioral science team joined forces with the National Schools Partnership to create The Big Battery Hunt, a fun and competitive seasonal campaign that motivated children and their families to collect batteries for recycling over Easter 2017.

Date created: April 2017 2017-04-01T00:00:00+0100
Date published: 11 May 2018 2018-05-11T11:13:13+0100

MADEIT CREDITS

  • DuracellClient
Annual 2018 BronzeDuracell: Big Battery HuntEffectiveness Contributor:

Hill+Knowlton Strategies has been a Contributor since 12th January 2017.

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Duracell: Big Battery Hunt

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