ABOUT

Aperol had a problem: most people didn’t know it was Italian and that it had roots in Venice. Our challenge was to showcase Aperol’s Venetian heritage and champion Italian traditions and crafts.

Our concept was to literally put the story of Aperol and the Aperitivo on the map, allowing the world to experience ‘Aperol Life View’. We created an interactive film designed to showcase Aperol’s connection to Venice and celebrate those who keep its traditions alive.

Hosted on Google Maps, viewers can watch, in 8k, 360-degree, geo-located films, that follow the intertwining lives of local Venetians, culminating in an Aperitivo. Each chapter allows the viewer to experience Venice, from its famous canals (some never seen on film before) to world-renowned glass blowing studio, Wave Murano, and a centuries-old Gondolier workshop.

To do this, we developed a story that connected the people of Venice through their tradition, heritage, and Aperol. Filming with an InstaPro360 Pro2 camera, combined with Google Maps and Google Maps Street View Studio software, to geotag each chapter of the film to its exact filming location, we automatically connected to any existing business accounts on Google that shared the same geolocation. This helped to link Aperol to other genuine Venetian businesses. Using Google Maps Custom Map Maker, we layered each edited scene into chapters, allowing viewers to watch each scene in order on Google Maps. Additionally, we uploaded previously uncaptured canals onto Google Street View using Google Street View Studio.

When filming on the canals, we created several different rigs to attach the Insta360 Pro2 to the San Perota (Aperol’s traditional Venetian rowboat) and Gondoliers. Each rig had to be at a precise height and location to keep the talent at the correct distance from the camera and low enough to pass under various low bridges, accommodating the changing tide heights of different canals. We used an earpiece with the Insta360 Pro2 Farsight Live Monitor to direct talent.