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Hermes Pardini Laboratories and Ogilvy Brazil asked our partner studio Lobo to join them in the battle against one of the world’s most powerful forces: children’s fear of taking vaccine shots.

They created an immersive fantasy world in which the child becomes a hero, and the vaccine shot a shield that helps her defend the realm against an enemy invasion.

This experience could only be created with VR technology, and all it takes is a headset and smartphone for the child to become so enthralled by the fantastic environment and the engaging story that he completely forgets about the shot.
‘VR Vaccine’ had a terrific reception at Cannes, winning both a Gold Lion and a Silver Lion.