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Visuals for the launch of the new Nike Free running shoe made in collaboration with Future Deluxe.

At first we were given the responsibility to deliver all the print and digital assets for points of sale across the globe. From Nike's flagship store on Oxford St to Tokyo and NYC, our work was displayed prominently at launch.

We then delivered the video which along with the stills and animated product shots we delivered were exhibited on every possible platform imaginable worldwide, from Nike's website to blogs to social media. In the first weekend alone there were over 2.5 million hits on YouTube.