ABOUT

Our four experiential spaces served VIPs, brought a glimpse of the Roman Empire, and gave out samples of the signature fine Cyder and Babylonstoren Rosè, the official wine of RHS Chelsea Flower Show

Creative Solution and execution:

The creative of our solution focussed on the essence of The Newt: inspired by the land of Somerset, the estate and The Newts love and respect for history and tradition. It also positioned them as a leader and innovator in the worlds of gardening and hospitality.

We took care of everything, from concept to negotiating between RHS and our client; to project managing the build, de-rig and experiential staff.

Results:
30,000+ Samples of Cyder poured over 4000+ VIP guests in 6 days and 42 private trade tastings