ABOUT

The 40 million strong Fulani tribe is spread across West Africa and northern parts of central Africa. Over 13 million Fulani live a nomadic lifestyle and their uniquely vibrant culture provided the seed of inspiration for a new childrenswear brand, Petit Tribe. Combining African influences with directional fashion, Petit Tribe garments feature strong, colourful prints and wearable cuts for boys and girls, from newborn to 12-year-olds.

Calling on our luxury branding expertise, Petit Tribe invited us to work with them from the beginning, developing the concept into a fully formed clothing brand. Led by their signature giraffe head symbol, the visual identity features a crisp, contemporary wordmark and a ‘house’ geometric print. We applied this identity across a range of printed packaging including shopping bags, gift boxes, tissue paper, woven garment labels and swing tags.

We also designed and developed the Petit Tribe website, which launched in February 2015. Built using WooCommerce, an e-commerce toolkit for WordPress, the website is a reliable, cost-effective and easy to update. What’s more, the simple interface provides easy access to the online shop, personal account areas, social media, and a host of information on the brand.

“I am writing to say a big thank you and a massive well done to everyone for helping me achieve my dream…I honestly couldn’t have achieved this without you! The branding is everything and the website is extremely beautiful.” – Olatoun Jolaoso, founder and owner.