ABOUT

Devotion creates distinctive, high-end diamond jewellery for discerning brides with a strong sense of design and personal style. Our goal: to distinguish Devotion as a visibly superior brand equipped to compete on the international luxury stage.

We created a sumptuous palette of visual elements, combining a confident, classic logotype with a delicate ‘filigree’ symbol – an intertwined ‘D’ motif suggesting both craftsmanship and marital union. Having designed a signature ring box, we liaised with suppliers in China and the US, enabling a swift process from prototype to production. For the flagship store, we collaborated with sign makers and cabinet-makers, delivering specifications and keeping a close eye on production values.

Attention to detail is always important, especially for a luxury brand. To ensure consistently high standards – online, in print and in-store – we provided dedicated support throughout the implementation process. We also designed a responsive website, launched to coincide with the opening of Devotion’s flagship store at the Roosevelt Field Mall, Long Island.

“Working with Grain was collaborative and enjoyable. They quickly gained our confidence and easily grasped the business realities. They were able to take our initial brand concept and vision and shape it into the reality we hoped to obtain.” — Ted Grussing, Marketing Director, Devotion.