About me
Innovative and dynamic CMO with 20+ years of marketing experience managing different disciplines such as strategy, demand generation, events, branding, pre-sales, PR, etc, covering different markets (i.e. UK/Europe, Middle East, Africa, ASEAN, China, India, Australia, Japan & LATAM) and vertical sectors (i.e. Financial Services, Public Sector, Telecoms and Transport among others).
Results oriented and with a very creative approach. Leadership of a number of multinational and complex messaging and advertising campaigns, research, digital and social media initiatives and revenue generation programmes.
Extensive expertise in the financial sector, including a good understanding of buy-side, sell-side and the structure and dynamics of the financial markets. A technology expert with IT engineering background with long experience in selling complex solutions, large scale IT projects and cloud based products and managing marketing teams.