ABOUT

MyNexo are a technology company with a mobile and desktop application for businesses and freelancers to stay organised in an ever-connected world.

We ran our brand naming workshop to help create the perfect name for the new company. ‘Nexo’ is the Spanish translation for ‘Nexus’, the definition is ‘a connection or series of connections linking two or more things'. This a perfect description of the functionality of the app, being able to connect people and businesses.

We created new fluid branding, straplines and iconography for My Nexo, then integrated the new look into the new website and other brand touchpoints.

We also designed the application user interface to ensure the app was user-friendly and was fully in line with the new identity.